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Rich Expectations: Why Rich People Give (2025 BOOK)

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Rich Expectations charts two decades of change in UK philanthropy. Drawing on surveys and in-depth interviews with longstanding and newer UK rich donors, as well as fresh analysis of global trends, this new research explores how donors, charities and society interact in today’s philanthropic landscape and what it reveals about the expectations that shape giving.

 

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Learn from our past to better understand our future.

Philanthropy has a long and varied history. We’ve created bite-size chapters that you can jump in and out of to better understand philanthropy.